Critical KPIs for Measuring Your Law Firm Marketing Efforts

Fine-tuning your law firm marketing system to ensure the best possible return on investment requires data collection and analysis. The pieces of information that will be most useful to you in making this assessment are known as key performance indicators, or KPIs....

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Why Your Law Firm Needs a Marketing System

Most law firms today recognize the role marketing plays in increasing the firm’s bottom line. But, recognizing the need for marketing is just the first step.  To make the most of your marketing investment, you also have to understand the best approach to marketing...

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Improving Your Law Firm Lead Quality

Marketing success isn’t measured in the number of leads you receive each month or in response to a particular campaign. A ringing telephone or long list of contacts doesn’t improve your law firm’s bottom line. Your goal is to convert those leads into clients who are...

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Lead Nurturing Basics for Law Firms

Most law firms don’t think about lead nurturing. The traditional means of marketing a legal practice involves simply getting your name and your services out there and then waiting for clients to come to you. If a prospective client inquires but doesn’t move forward,...

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You’ve Got Leads! Now What?

Critical Steps for Converting Law Firm Leads to Clients It takes time, money, or both to generate law firm leads. Unfortunately, after making that initial investment, many law firms miss their best opportunities to convert those leads to paying clients.  These three...

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Allen Rodriguez Selected for TBD Law

St. Louis, Missouri.—February 23, 2017— Allen Rodriguez was named as one of 50 invite-only members of the second TBD Law conference in St. Louis on February 26-28, representing some of the most innovative and forward-thinking solo and small firm lawyers to step...

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5 Link Building Strategies for the Non-SEO

Just the other day, a client of our’s reached out wondering if there were any link building strategies they could implement on their own. After initially typing up a few quick pointers that later turned into several paragraphs, I felt like we had the starting point of...

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