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Improving Your Law Firm Lead Quality

Marketing success isn’t measured in the number of leads you receive each month or in response to a particular campaign. A ringing telephone or long list of contacts doesn’t improve your law firm’s bottom line. Your goal is to convert those leads into clients who are...

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Lead Nurturing Basics for Law Firms

Most law firms don’t think about lead nurturing. The traditional means of marketing a legal practice involves simply getting your name and your services out there and then waiting for clients to come to you. If a prospective client inquires but doesn’t move forward,...

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You’ve Got Leads! Now What?

Critical Steps for Converting Law Firm Leads to Clients It takes time, money, or both to generate law firm leads. Unfortunately, after making that initial investment, many law firms miss their best opportunities to convert those leads to paying clients.  These three...

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