SEO For Lawyers & Law Firms [The Definitive Guide]

Intro Local SEO is the optimization of your online properties so you can be found in localized searches. When done correctly, generating leads using Google can be by far the easiest way to drive new clients to a law firm. 74% of consumers visit a law firm’s website to...

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3 DIY Marketing Tips for Pasadena Lawyers

1.) Have a Compelling Answer to the “What Do You Do?” Question Your law firm probably relies on referrals, and everyone everywhere is a potential referral source. Always be friendly, be valuable, and know exactly how to answer the question “What do you do?” We speak...

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Why Your Law Firm Needs a Marketing System

Most law firms today recognize the role marketing plays in increasing the firm’s bottom line. But, recognizing the need for marketing is just the first step.  To make the most of your marketing investment, you also have to understand the best approach to marketing...

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Improving Your Law Firm Lead Quality

Marketing success isn’t measured in the number of leads you receive each month or in response to a particular campaign. A ringing telephone or long list of contacts doesn’t improve your law firm’s bottom line. Your goal is to convert those leads into clients who are...

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Lead Nurturing Basics for Law Firms

Most law firms don’t think about lead nurturing. The traditional means of marketing a legal practice involves simply getting your name and your services out there and then waiting for clients to come to you. If a prospective client inquires but doesn’t move forward,...

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