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Meet Your trusted advisors. More than designers, developers, marketers and lawyers - we're strategists for the evolution of the legal landscape.

MEET THE TEAM

Leadership Team

Our core team is comprised of business strategists, engineers, designers and marketers with a comprehensive experience in their fields – and each team member contributes to our clients’ success.

Allen

CEO

Allen

CEO

  • Hobbies:
  • Hiking
  • Music
  • Camping
  • Travel
  • Story telling
  • Surrounding myself with awesome people and sharing great vibes

Allen Rodriguez is a national speaker, product development strategist and legal innovator who has been serving the legal industry for 19 years. Over the course of his career, Allen has built a reputation for creating innovative legal services products as well as developing highly effective law firm business models and marketing strategies. Allen is a valued speaker on the topics of legal services product development, design thinking in law and future of law issues. He has provided consulting and engineering services for such companies as McKinsey & Co., Fastcase, Gavelytics, , LexisNexis, and Littler.

Prior to founding ONE400, Allen was the Director of Attorney Services at LegalZoom. While there, his work contributed to a substantial portion of overall revenue at the company and helped LegalZoom move from a provider of “do-it-yourself” legal services to a comprehensive legal solutions provider, incorporating attorney-fulfilled work across all U.S. jurisdictions. Allen’s immersion in the legal industry began running operations at the Los Angeles County Bar Association’s Lawyer Referral Service. While there, his marketing knowledge, operational developments, and leadership helped generate millions of dollars in revenue for the association.

Ale

Project Manager

Ale

Project Manager

  • Hobbies:
  • Yoga
  • Hiking
  • Spending time with her dog

Introducing Ale, our Project Manager for hosting clients! With nearly 80 clients in their care, Ale is dedicated to website maintenance and fostering personalized connections.Since joining ONE400 in January 2021, Ale’s professional journey has been remarkable. From Sales Rep to Marketing Coordinator, they now excel as Project Manager.

Ale’s passion for growth extends beyond work. They actively participate in prominent legal conferences, seeking knowledge and expanding their network. Their expertise in automation has streamlined our operations, boosting team efficiency.

Outside of work, Ale cherishes their beloved Border Collie, practices yoga, and has a fondness for hiking. Join us in celebrating Ale’s achievements and stay tuned for more updates from our hosting projects! 🌟

Alexia

Director of Operations

Alexia

Director of Operations

  • Hobbies:
  • Horses
  • Making Coffee
  • Visit the beach
  • Travel
  • Cook
  • Music

Since 2017, I’ve pursued a career as an architect, with a specific focus on interior design, 3D modeling, and illustrations. This direction reflects my creative nature, penchant for perfection, and a dedicated focus on translating concepts into reality.Joining ONE400 in 2021, I began my journey as an Operations Coordinator. Being part of a remote team has been an inspiring experience for me. I thrive on meeting new people and immersing myself in various cultures. ONE400 offers the perfect platform to indulge this interest, allowing me the opportunity to learn from every team member, exploring diverse cultures, languages, and understanding unique communication styles among us.

Ian

Project Manager

Ian

Project Manager

  • Hobbies:
  • Traveling
  • Cinema
  • Learning languages
  • Writing music
  • Going to live shows
  • Cooking

Since 2017, I’ve been immersed in the field of urban planning, leveraging my architectural expertise to craft innovative and sustainable solutions. My passions, however, extend beyond architecture, delving into the realms of musical and video production. As a Senior Project Manager at ONE400, I’ve taken on the responsibility of orchestrating our team’s efforts, ensuring seamless collaboration, and delivering exceptional results. The dynamic environment of ONE400 fuels my drive for excellence, providing a platform where I can meld my creative pursuits with strategic project management. Embracing the challenges and opportunities that come with this role, I find inspiration in the diverse talents of my team, contributing to a rich tapestry of skills that enhances our collective success.

Martin

Lead Designer

Martin

Lead Designer

  • Hobbies:
  • Art
  • Cinema
  • Video games
  • Social Work
  • Mentoring

Martin Pereda is the UX/UI Design Leader at ONE400, based in Durango, Mexico. Since joining in 2021, he’s crushed design challenges by transforming client stories into intuitive experiences. Martín loves understanding people, building connections, and crafting solutions that delight users. Beyond his role as a Lead Designer, Martin extends design into his passion and hobby. He invites the community to connect, to discuss and share design ideas, showcasing himself as a passionate professional who merges creativity and innovation in every project. When he’s not leading a UX project, you’ll find him gaming, watching movies, or exploring art.

Natalie

Content Manager

Natalie

Content Manager

  • Hobbies:
  • Long distance running
  • Reading fiction
  • Hiking and going to the beach
  • Fitness
  • Writing short stories and poems

Natalie joined ONE400 in January 2023 and is the Head of Content. She has worked in digital and content marketing for over five years and loves creating content that drives results. She brings a creative spark to her role and is passionate about writing and storytelling. She loves writing short stories and poems, and likes to weave her passion for writing into crafting engaging content that helps companies thrive and grow. Outside of the office, Natalie loves long distance running, reading fiction (she loves Stephen King), being outdoors, and attending poetry readings.

Estefany

Controller

Estefany

Controller

  • Hobbies:
  • Visit new places
  • Try new brands of mezcal
  • Discover new places with Mexican food

Experienced Accountant with over 8 years in the field, I’ve mastered the intricate world of Mexican tax compliance for the big players in the corporate game. But hey, I’m not one to rest on my laurels. Right now, I’m all about supercharging my expertise in the financial and administrative arenas, and that journey has led me to the awesome folks at ONE400. My adventure began in 2022, and let me tell you, it’s been a real ride. I’ve had to fine-tune my financial crystal ball to predict budgets that ride the waves of our company’s performance. And that’s not all – I’ve delved deep into the realms of marketing, law firms, lawyers, AI wizardry, and a whole new dimension of marketing that was previously just a distant idea. It’s been incredibly inspiring to tackle new frontiers, broaden my horizons, and soak up the wisdom from the fantastic team I have the privilege to collaborate with.

Fabi

Automation Specialist

Fabi

Automation Specialist

  • Hobbies:
  • Sports (NFL, F1, Soccer)
  • Travel
  • Food
  • Go to the movies
  • Ride Rollercoasters

Born in Guadalajara, Mexico, I grew up with a assortment of career aspirations. As a child, my dreams changed between becoming a marine biologist, an actor, and a lawyer. Each aspiration held its unique appeal, but it was my exposure to the world of immigration law that truly set the course of my future.

Witnessing the complexity of immigration cases, These stories weren’t just legal battles; they were human journeys, each with its own set of hopes and challenges. The triumphs inspired me, while the setbacks left a profound impact, igniting a desire to make a difference.

Nowadays, I’m a lawyer in Mexico. My job at a law firm is focused on assisting people in their pursuit of justice. This path led me to join ONE400, where I serve as an automation consultant. In this role, I assist law firms in discovering innovative and efficient methods of operation, enabling them to provide top-notch services to their clients.

Victor

Business Development Manager

Victor

Business Development Manager

  • Hobbies:
  • Wine tasting
  • Outdoor sports
  • Traveling

Meet Victor Obenauf, Business Development Manager at ONE400. With over 20 years of experience in the media and advertising industry, Victor brings a wealth of creativity and branding expertise to the ONE400 team.Victor got his start in media at his family’s radio station as a junior copywriter. Since then, he’s honed his skills at top agencies and media companies including CBS, Comcast, and MediaNews Group, working with major clients like NASDAQ, HP, and Google.Though he’s worked with big brands, Victor’s real passion is helping scrappy, growth-focused small businesses stand out from the competition with creative edge.

Farhan

Web Dev

Farhan

Web Dev

  • Hobbies:
  • Traveling
  • Spending time with family
  • Football
  • Reading productivity books

I’m a web developer with over ten years of experience, passionate about creating cool digital stuff. I love keeping up with the latest tech trends and always strive to improve my skills.

Since January 2023, I’ve been part of the awesome team at ONE400. It’s a supportive place with great leadership, where I get to work with other talented professionals who share my love for web development.

Besides web dev, I’m also into exploring new tech, especially AI. I believe it has huge potential to boost productivity and help us grow in the industry. So, I’m on a mission to learn all I can about it!

JD

Account Manager

JD

Account Manager

  • Hobbies:
  • Waliking in the nature
  • Biking
  • Spending time with family

I started in the digital marketing industry in 2008 as the 1st employee for a start-up digital agency as a salesperson. Within 4 years we had arrived on the INC 500 and I moved up to digital strategist within the organization where I learned the intricacies of paid search, seo, email marketing, and web design. I am fortunate to have an opportunity to join ONE400 in 2022 as an account manager and paid search strategist. I love working with all the wonderful people here at ONE400 and in my off time I like going for long nature walks andcycling.

How can we help you?

We offer a full suite of services to grow your law firm or legal tech company in every dimension—strategy, brand & design, tech management, and digital marketing.

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