Below is an excerpt from the full blog post on Facebook For Lawyers. To read the full article, you can visit the Solo Practice University blog.

Humanize your practice
So many law firms use Facebook just to push out law firm news and their attorneys’ articles. Although it is important to show the expertise of your firm and its attorneys, you can also distinguish yourself and your firm by showing that there are real people behind the firm. In consumer facing practice areas, most people aren’t able to judge you based on your legal skills. What they look for is that they connect with you on a personal level, trust you and believe that you will do everything you can to advocate on your behalf. Translate this in person experience online by posting pictures of you and your team doing something other than sitting at your desks. If you like golf or tennis or enjoy coaching your son’s soccer team, post some pictures of that because it shows that you are approachable, a family man and personable.”

 

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