Getting To #1 With Content Marketing

How to get on the first page of Google


DCDM Law Group is a Pasadena, CA based bankruptcy law firm that focuses on Chapter 11, Chapter 13 and Chapter 7 bankruptcy. DCDM’s founder Dheeraj Singhal, had pursued other entrepreneurial projects before launching his own firm and understood the importance of using the internet for generating leads. He approached ONE400 and said that he wanted us to evaluate his best opportunity for being ranked in a top position on search engines for a keyphrase related to his practice. After evaluating his highest revenue generating case types and looking at local competition we found an opportunity to rank for highly relevant keywords and phrases. We immediately started on fixing on site issues such as meta tags, meta descriptions, alt tags and marketing copy. Once that part of the project was completed we launched an aggressive content marketing campaign that was produced by our in house attorney copywriters. By choosing to focus on high quality content instead of simple low quality link building we were able to reach “influencers” on social media and other content generating sites that in turn shared our content with their audiences. This shared content was all of the backlinking needed to get DCDM Law Group top rank positions for the keywords they wanted.

Now, DCDM continues to enjoy top ranked positions and a steady flow of leads coming in from the internet. Dheeraj has not only been able to grow his practice and hire more staff, he is now venturing into other practice areas and replicating the success his firm has enjoyed from their bankruptcy work.

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