MARKETING

How A Lawyer Can Get A 10 on Avvo

How A Lawyer Can Get A 10 on Avvo

In our increasingly digital world, online referrals and reviews are becoming the foundation of any successful lawyer.  Consumers are relying less on word-of-mouth and more on what they read about a potential attorney online.  Arguably one of the most popular lawyer...
Law Firms on Facebook

Law Firms on Facebook

Many law firms are skeptical to put effort and resources into building a Facebook Company Page. The secret formula to having an optimized Facebook Company page is: Design: Have a well designed Facebook Company page with a nice full length image and high resolution...
Who is Your Target Customer?

Who is Your Target Customer?

With every one of our clients, one of the first exercises we do is complete a customer profile. A customer profile is a list of customers that the lawyer finds to be their ideal customers. We go through this exercise so we are all on the same page on which customers...
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