There are so many marketing tactics out there these days that it may seem overwhelming at first glance. It is best to focus on a few initiatives that you think will generate the best returns on your investment. If you are not happy with the results, you can try again or change tactics. I suggest you start with these four marketing strategies to generate awareness about yourself and your law firm.

4. Facebook Page.

How?:

  • You can set up your Facebook page here: https://www.facebook.com/pages/create.php

  • You should launch a Facebook ad campaign which will serve ads to the indicated target audience

  • You can also launch a retargeting ad campaign which will serve ads to people who previously visited your website

Why?:

  • Engage with colleagues

  • Acquire referrals

  • Engage current or past clients

  • Acquire new leads

  • Drive traffic to your website

What?:

  • Share firm updates

  • Link to blog posts

  • Share professional achievements

  • Share articles written by you or someone else at your firm

  • Share upcoming speaking engagements

  • Establish yourself as an expert in a particular field of law

Okay, now what?:

  • Click on the “View Insights” option in the Admin panel to monitor engagement and reach

3. Video

How?:

  • Rent or borrow a good quality video camera and make sure you have proper lighting

  • Edit the video so that you have 2-3 minutes max of high quality content

  • Upload the video on Youtube and embed the video onto your website

Why?:

  • Improve SEO

  • Build credibility

  • Convey personality

What?:

  • Film yourself answering questions that you frequently get asked by clients

Okay, now what?:

2. Linkedin

How?:

  • Sign up for a Linkedin Company page

Why?:

  • Increase your network of colleagues (770,00 members of the legal profession use LinkedIn)

  • Engage audience

  • Generate leads

  • Solidify yourself as an expert in a certain field of law

What?:

  • Share content and create a dialogue with prospective clients and lawyers

Okay, now what?:

  • Start a group related to your legal practice to establish yourself as a leader

  • Pay attention to who is visiting your Linkedin profile and company page

1. Blog

How?:

  • Set up a WordPress site

Why?:

  • Enhance your reputation/authority in specific field of law

  • Demonstrate professional capacity

  • Generate leads

  • Generate referrals from other attorneys

What?:

  • FAQs

  • Specific legal topics that you are well versed in

Okay, now what?:

  • Determine how many people are reading your blog and how many clients are coming to you after reading your blog
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